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Alex Cervantes

The animation and the bike

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The animation and the bike

I still remember when my father taught me to ride a bicycle,  we were at my house, I won’t forget it. Over the years I perfected the technique. I didn’t only hurt the knees, my head too!, but I went everywhere with my BMX, trying to emulate Los Bicivoladores until one day I fell madly in love with the cinema and the cartoons, I left the bike little by little and I preferred be at home to draw and animate all the pages corners of all the books we are looking for, starting with those of the school and ending, literally, with a new encyclopedia what my parents bought I never understood this punishment, the animation of the kame was  the best!

La Animación y La biciIn 1997, then I had worked in a few studios, I decided to found my own studio, Hampa Studio (with another name at that moment), and fuck the books of others. Since then my life has been like a zoetrope, always around my great passion, hobby and suddenly…a day it was my job.

As expected, the working hours were at least 12 hours, few holidays (only, fall down on the bed with face down and lift the face when it was to breathe), and the weekends were the perfect moments to be alone in the study and advance with the work. Before my family and friends!, but it was not an obsession, it was my job, I had finally become responsible, but in reality, I felt like the psychopath who was aiming at war to have an excuse.

Before then I was founding my studio I was a handsome person (Regardless of my hours of drawing and dodging my mother’s slippers). I had a social life quite active, trips, go out with friends, playing video games, go to birthday, train, go out at night, again hit the car, the complaints of the Civil Guard, Go on, the typical!

I was forgetting all these, my great dedication was only to my profession and my desire to tell stories. Besides, I also tell you that the documentaries about the big studios did not help much, more I had known about them, I worked more too, “That John Lasseter was sleeping under the table while he was with his first 3D project ?? !! “, Then I sleep under the table of IKEA. .. if John does it and watch how cool” Cars “(joke for the sector!), Ok…I do it too!” …, then I found out that the guys from Pyro Studios, when they were doing their first video game “commandos”, were a whole year without leaving the studio, “well, come on … to ride a 15M in the office !!, not to mention!”. Then came the death of Steve jobs and I thought, that everything .. everything .. did not have to imitate it either!

La animación y La Bici

This is not me, he is John Lasseter when Steve Jobs caught him with his feet on the table.

As soon as the studio was growing up, my social life was falling too. But for me, the most important thing was the studio and it has been during all that year. When I looked back, I realized that even though we have worked like beasts, the study has grown rhythm that needed to grow, we had bumps, successes, shits, successes, problems, I have not been able to do the movie I want yet, it has not influenced on anything that I had been cloistered between computers and tablets of light.

Now, my working days, .. are not more than 8 hours, we do not go crazy either anymore.

I take my daughter Leia (I know already … this theme, we will treat it another time) to school every day , I soon arrive home in the afternoon to go with my wife and my daughter to the park with her school’s friends and on the weekends I enjoy my family, my friends, a good bike ride and sleep ( I would say that is what I do better).

Finally with all this, I have come to the conclusion that, for making more hours than the clock I won’t reach higher, you have  to concentrate your efforts very well, take your time to choose good stories to tell, have your eyes very open to everything that happens into the sector (which is not achieved when you are totally burst),  do not be afraid of failure and of course take advantage of good ideas and opportunities without batting an eye.

So I encourage all of you who are starting in this sector and you are also crazy enough to start your own study, that you are very brave, but do not get fatigued (we know each other!),  It rests when you are working, do it to death, but do not leave out your life out there. I’ve been lucky because mine is still there, but with a behavior like the one I had, even though you have become Pixar, you will be left with no one, that is when you have had the greatest failure that you can have in this life.

By the way! … All this sheet that I have released, was basically to tell you that on Thursday afternoon I taught my daughter to go by bike, I am happy because it is something that she will never forget … neither me


Alex Cervantes / Ceo – Director / Hampa Studio

What is more difficult? Do 2D or 3D?

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What is more difficult? Do 2D or 3D?

Frequently, the people ask me: What is it more difficult ?, do 2D or 3D?… these questions always are on reference to budget and  working time…with typical comments, like..”Surely it is cheaper to do in 3D, because it is done by computer” ( In the studio we have a button that calls “Films Pixar”, you press it, choose the theme and you always get a  pretty, pretty movie!) the other comment is … “2D is much more complicated to do”.If you are someone from the sector and have worked the two techniques, you probably know the answer, but this article is for some of my colleagues out of this world, knowing that I dedicate myself to animation, every time we meet, they ask me how I carry it. ” … that of the comics. “, The first 7 years I still tried to explain the difference, the next 13 years later I limit myself to tell you that my most personal work is Watchmen and that you can find it in Fnac !, I lose it and hey! … I cultured them a little at least!


Well, Let’s come back to 2D and 3D for amateurs. The basic difference between these two techniques is that 3D animators animate virtual puppets while in 2D they animate by drawing. Obviously, the production processes are different, but in essence, it is exactly the same. if we talked about stop-motion, something that I do not know completely, I’m sure it will be very similar, (I promise to interview Sam the next day of Conflict Productions and Pablo Llorens de Potens who are the maximum exponents of stop motion in Spain. (Note for my friends: These are the ones who dedicate themselves to “that of the comics” but in plasticine).

(Yes …I know, I could use a more modern image… ) Ok guys! now the animators use a Cintiq, very pretty screens to draw and saves you paper and troubles.

In the screen on the right, you can see the controls (synoptic) to handle the expressions of the characters.


Under my experience in the productions of Hampa Studio, it is exactly the same. The Preproduction of 2D consists of preparing Story, Concepts, Color scripts, Character Design, Props and Backgrounds, Animation Test, Animatic, and Layouts.

While 3D is all this, plus the Modeling, Textures, Shaders (materials) and Rigs (skeleton of the characters and props), this makes the 3D Pre-production become longer, much more technical and harder.

However when it comes time to animate, the process is “very fast” in 3D, “only” consists of posing the character, pulling it like a dummy (blocking) and smoothing the intercalations (polish or refine, each one calls in a way, in fact, those of one side and those of another are at night to stick, well this is not true, it only happens in my mind).

One who is hitting is from the “Polish” trend, the other that is clearly seen to be from the “Refine” part.


In the 2D technique, the first thing is to do the Animation (key drawings), then the Clean-up of these key drawings (that is, clean them so that the lines do not vibrate and look nice), later the smoothing of the animation (Intercalation ), then Clean-up of these intercalations and finally ink and paint, that is to give color to both the filling and the contour lines (something optional, but I recommend you, if you want to propose to your producer to paint the lines of the characters, you should go talk to him/her with a suit of those who wear the tedax, if you want to stay alive). All this drawing frame by frame by several different hands with the difficulty that this entails, (although, not for a friend out of this, when she came to the studio and saw the tables of light with the drawings, he said “ahh, you trace? it’s super easy on this way! “). Except for her… for the rest of  the people, the problem and the danger of 2D with large teams, is the model of the character, there is more to see the beauty and the beast, there are plans that sell beautiful and in others, sale the far distant cousin, who has a wine to visit or something.

Here, we can see a clear example of how well Bella and her cousin of 45 years old are spending it.

In summary

Therefore, in the end, the 3D and 2D about of time and costs are the same. But it is true that in the final steps of production 2D is lighter since 3D needs to illuminate and render, but instead of 2D it has been necessary to paint the backgrounds by hand with its light and its color, something that takes also a long time.

To give you an idea, in Hampa Studio, it cost us the same to do Margarita (2D) as The Shadownsters (3D), in time and budget, although Almax and Omeprazol level we spent more on Margarita, really!


Alex Cervantes / Ceo – Director / Hampa Studio

Green light for “Los Zurf”!!

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This August we started our new 2D animation series Los Zurf, a series of Gallego Bros. and Hampa Studio in co-production with À punt media which will premiere the series in Comunidad Valenciana in 2019.

We can not say much yet, but we can say that Los Zurf is a peculiar “foreign family” that has to live with the citizens of a small coastal town, where will give us for many gags and entanglements.

The scripts will be provided by Cesar Sabater, screenwriter of a few projects by Hampa Studio and Director of Paella Today

It is a family series with a with Mediterranean taste that we are sure will entertain children and Parents.

We will continue informing;)

The Shadownsters on TV!

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Ruutu+  is a famous Finnish pay television, it is the first one that trusts our series The Shadownsters, from Hampa Studio, we are very happy to announce that it is already possible to access the chapters through this television.

If you live in Finland, you have small children, and you have your back bad from the loading the ice, stay at home, put Ruutu + and do not hesitate to enjoy this series, which will help the little ones to face their night fears.

Kindly Note: The Protagonist of The Shadownsters name’s is Solomon, the Finns have renamed it “Samuli”

Alex Cervantes / Ceo – Director  / Hampa Studio

The monsters come to the study

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The monsters come to the study.


In Hampa Animation Studio we know that monsters arrive. The study is that it does not stop. The arrival of the monsters to study is imminent, it can not be avoided. Therefore, we do not know if these monsters are good or bad, but we are sure that they come here to stay.

At this time, we can present to some of the monsters, one by one, so that you go staying with them. But be careful, there are 104. Will you be able to remember all the monsters of Hampa Animation Studio?

Alex Cervantes /Ceo – Director / Hampa Studio

Margarita (The Short Film)

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Margarita, inspired on Rubén Dario´s poem, is a lyrical short film where music, poetry and color fuse together to bring to life the story of a young princess who leaves behind her extraordinary life to follow her own dream.

It’s a journey full of hopes and dreams for all those brave people who want to shine and follow their own star.

Awards and Selections:
• Animadrid
• Animacor
• Animac
• Goya (nominados)
• 5th Athens AnimFest.
• I Tirant Avant
• Animabasauri-Animabasque.
• 14 Festival La Fila de Cortometrajes.
• Festival Internacional de Cortometrajes de Torrelavega.
• SICAF 2010 Festival de animación de Seoul/Korea.
• Animamundi 2010.
• 15° Festival Internacional de Cine para Niños / MÉXICO.
• 7ª Muestra de Cine de Lavapiés.
• 8º Festival de Cine de Ponferrada.
• 5ª edición del Corto Festival DUNAS Fuerteventura.
• 6to Festival de Musica de Cine de Úbeda (Premios Jerry Goldsmith 2010).
• II Festival Internacional de Cortos de Gines.
• Sapporo International Short Film Fest. and Market 2010.
• 7th edition of ANONIMUL Int. Independent Film Festival.
• 26th Warsaw Film Festival.
• 21st Sao Paulo International Short Film Festival.
• La linterna Mágika.
• Muestra de Cortos el Tormo.
• Chicago International Film Festival.
• Festival TOFUZI / Best film for children.
• FIBABC / Festival iberoamericano de cortos ABC.
• Mostra de Valencia.
• Leuven Short Film Festival.
• Animasyros 3.0.
• 11th Totonto Latin media arts ALUCINE.
• Cinema film festival St. Louise.
• FICI (International Children and Youth Film Festival)
• Festival Quartmetratges


• 3D Wire

Un cortometraje de Hampa studio, con colaboración de:
• Ministerio de Cultura / ICAA
• RTVV / Radiotelevisión Valenciana
• Banjo Music
• RecLab
• IndigoMedia